The World Brand Design Society features Foster + Svensson brand identity
London – The World Brand Design Society (WBDS) is an internationally focused community, founded in 2008 with the mission of highlighting exceptional consumer (packaging) and corporate brand design while bringing knowledge and community closer together. Aims of the WBDS are to promote the practices of the industry and actively support design students, professionals and agencies by encouraging further dialogue, celebrating their creativity, bringing people to the forefront and presenting their work on a global stage.
Communications and advertising agency Foster + Svensson is being featured on World Brand Design Society with its brand identity project.
– For ourselves, we created and designed set of precision driven stationary such as business cards, envelopes, cost estimates, invoices and other company documents, which identify us as a creative firm. At Foster + Svensson, we are all familiar that after provided service or a purchased product, an invoice must be issued to a client in order to receive compensation. Usually and unfortunately, most of the invoices out there are simply – ugly. Honestly, truly, ugly. It’s no wonder why we dislike receiving invoices, not just because we need to pay them, but also to see something which is not appealing for our eyes, to spend so much time finding information and be lost in elements around it.
That is why we at Foster + Svensson designed our invoices to be more aesthetic, logical and easy to be read. Our invoices should trigger positive surprise element, by viewing its design and being logical in display. Also, as we are digital transformation doers and keep business in digital ecosystem as much as possible. That is why we push for electronic invoicing, plus the benefit of being able to nicely design. We applied printer non-friendly pattern on our invoices. They have full grey background, where printing of such invoices will occur in spending more toners and more paper. This is how we demotivate clients not to print invoices (unless really needed, but for that we have printer-friendly version), while saving toners and paper, yet saving nature for real. So, even invoices can be beautiful and design can save the world, says Vladimir Suvodolac, Managing and Creative Director of Foster + Svensson.
CREDIT
Design agency: Foster + Svensson d.o.o.
Organization/Project type: In-house, Published self-promotional design
Brand / Project name: Identity design for Foster + Svensson advertising agency
Design credits: Aleksandar Nikolic (Head of Digital Marketing), Vladimir Suvodolac (Creative Director)
Strategic deliverables: Brand architecture, Brand naming, Brand strategy, Tone of voice
Design deliverables: Brand identity, Identity system, Structural design, Branding, Brand creation, Graphic design, Brand guidelines
Service brand application: Brand guidelines, Email/Newsletter, Print stationery, Social media, Website, Digital advertising
Location: Serbia
Market Region: Global
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ADDITIONAL INFORMATION
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ABOUT FOSTER + SVENSSON Foster + Svensson is one of the founders of MAI Marina Abramović Institute.
Foster + Svensson is an award-winning European communications and advertising agency founded in 2013 in Serbia, who put forward well-considered design, digital and innovation. Operating worldwide, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in areas of data research and analytics, design consultancy, digital, operations, strategy and technology. Having bold experience and specialized skills in more than 14 industries, agency provides services to all company sizes. People at Foster + Svensson connect data, creativity and technology to help clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, affordable and reliable to its clients. Work culture and ethics includes business excellence and delivery of outperforming results.
ABOUT WORLD BRAND DESIGN SOCIETY World Brand Design Society / 世界品牌设计学会 / Sociedad Mundial de Diseño de Marca / Мировое общество дизайна брендов / جمعية تصميم العلامة التجارية العالمية / Sociedade Mundial de Design de Marca / 世界ブランドデザイン協会 / Société Mondiale du Design de Marque.
The World Brand Design Society (WBDS) is an internationally focused community, founded in 2008 with the mission of highlighting exceptional consumer (packaging) and corporate brand design while bringing knowledge and community closer together. Aims of the WBDS are to promote the practices of the industry and actively support design students, professionals and agencies by encouraging further dialogue, celebrating their creativity, bringing people to the forefront and presenting their work on a global stage.
