Supporting Serbian contemporary art

Belgrade – Foster + Svensson an award-winning European communications and advertising agency, continues to support Serbian contemporary artists, by adding new work to its art collection.

“As everything we do is clear and precise, in addition, our contribution to the community is simple and understandable. In this way, we want to invest in our society and contribute to the further development of modern values while maintaining the spirit of tradition”, says Vladimir Suvodolac, Managing Director of Foster + Svensson.

PHOTO: Work by Jovana Stojanović

Since founding of the agency, we were related to art and design, not just by working in creative industry and having creatives as foundation of our agency but being able to recognize art as an important component of our culture, behavior and corporate life.

When we started operating it was agreed that art and design will be the core of Foster + Svensson. Instantly we spotlighted and supported some major art activities, like founding MAI Marina Abramović Institute, supporting exhibitions and buying art, like painting from Nadežda Petrović. This very art we buy (sculptures, paintings, prints, drawings) is done from part of profit we make, and where we invest in future history by buying it and displaying at Foster + Svensson as our legacy and investment in Serbian contemporary art.

It is also a way how we express our support and recognition to the artists.

To our art collection, we proudly add work made by student Jovana Stojanović from the Faculty of Applied Arts in Belgrade (Calligraphy and Typeface Design academic study course) in the class of Associate Professor Jana Oršolić.

Vladimir, which Alma mater is Faculty of Applied Arts in Belgrade, is associated with art and design from his childhood, and exposes his passion not only to work with clients, but also applying it to agency culture. He is a member of Suvodolac family from Belgrade, Serbia, with origin back in 1860’s. His grandfather, a Royal Court artist, worked with sculptor Ivan Meštrović on creating “The Victor“ monument in Belgrade (1928) and Memorial monument to the Unknown Hero atop Mount Avala in Belgrade (1938) to name a few. The family of Suvodolac was awarded in 1938 by King Peter II Karađorđević of Yugoslavia with Royal Household Silver Medal with Crown Rare for visual art services including painting, sculpture and architecture. Work by Jovana Stojanović was noticed by Vladimir, which instantly decided to purchase it for Foster + Svesson and include it within its contemporary art collection.