F o s t e r + S v e n s s o n
Brand and identity
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. Brand identity is distinct from brand image. However, a brand is an overall experience of a customer that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing and advertising.
Within brand and identity we provide the following services:
Art direction
Brand architecture
Brand communication
Brand guidelines
Brand identity
Brand platforms
Brand prototyping
Brand repositioning
Corporate identity
Employer branding
Mood board design
Naming and nomenclature systems
Visual identity