Worldwide PR campaign for MAI Marina Abramović Institute funding in gathering 600.000 US$ pledges in 30 days from public donations. Collected money to be used for building and development of MAI Institute, only if collected.
By launching PR campaign in digital and press by using press released, interviews and highlighting this campaign on Kickstarter.com as digital fund raising campaign, in given 30 days period more than 661.000 US$ were collected and goal was over-achieved
MAI Marina Abramović Institute
July 23, 2013