La Roche-Posay Anthelios campaign

La Roche-Posay Laboratoire Dermatologique develops skincare products with La Roche Posay thermal spring water, a public utility since 1897, naturally antioxidant, soothes and softness the skin with a unique concertation of selenium. Its clinically proven results have made it today, the world’s leading center of thermal dermatology and it’s recommended by 25.000 dermatologists worldwide. For more than 40 years, La Roche-Posay worked with dermatologists worldwide in order to create skincare products with a reference in the development of minimalist formulas dedicated to sensitive skin, tested on atopic or reactive skin allergies.

Since its founding in 1995, La Foundation La Roche-Posay is awarded with more than 160 grants for dermatology results. Brand is also engaged in partnership with dermatologists in several awareness campaigns for the prevention of skin cancer. Anthelios represents photoprotection cosmetic products, a complete suncare range for all types of sensitive skin. La Roche-Posay Anthelios offers broad-spectrum protection against UVB, UVA and infrared rays coming directly from the Sun, which are responsible for 80% of the sings of premature ageing. We created a digital and e-commerce campaign for suncare products for our client “Oaza zdravlja pharmacy”, where we designed heading key visual by using La Roche-Posay Anthelios product.

This product is placed on the beach, right the place where its intended to be used most, while also having Anthelios placed above the people which are sunbathing. Anthelios product is here to protect the people, by creating a shade out of its packaging, falling directly to people and keeping them safe from the Sun. That is what this product do. Keeping people’s skin protected. Brand product promise and positioning – fulfilled. La Roche-Posay is part of active cosmetics division of L’Oréal Group.