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Foster + Svensson is an award-winning European communications and advertising agency who put forward well-considered design, digital and innovation.

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Creativepool UK features Apothecary work

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The Bold Newcomer —apothecary :a’po(tə)kari

Creativepool UK features Apothecary work

London – Only one day upon public unveil of the Apothecary brand and its corporate design, the global creative industry network “Creativepool” from London, United Kingdom, handpicked and featured Apothecary brand work.

– We are very happy to see that international marketing strand and creative industry instantly recognized our work for Apothecary online drogerie. It was made out of numerous research and insights how and what customers expect from online drugstore, how they behave during online purchase and what are the expectations.

There is no space for compromise anymore, as customers seek for unique and sleek nice looking, functional and useful e-commerce websites, able to display and sell products in a click or two. As customers are paying for the products, they expect from drugstores and product manufactures to respect them and pay attention to details, information, design and how products are displayed, how products are presented to them, says Vladimir Suvodolac, Managing Director of Foster + Svensson which created and designed Apothecary brand with his team.

During insights it was found that one of the main issues within drugstores is communication towards customers. Being noisy, untidy and incomplete for online product presentation. On a level where still relying on old-school print presentation and converting same content on digital, without proper use of assets, having poor content, not using digital features, brand guidelines or graphical standards at all. There is no consistency between different products and such, they are not offered well to the customers.

– We have to understand that internal or raw data cannot be used in external communication, specially towards customers. Simply, they will not understand it, and therefore we should avoid using irrelevant or confusing content for customers such as product internal codes, product short names, another set of product codes or not having product description. All that we avoided with Apothecary case and managed to have multibrand online store where all products co-exist in their own branding, while not overtaking Apothecary brand and purity, says Vladimir.

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PHOTO: Apothecary website product page

Main goal for Apothecary is to position high quality design of e-commerce website within its core, to make it clean and pure, informative, click or two away, yet allowing product brands to be seen, reached and recognized. Having online store which will be visibly rigorous within own brand, being subtly disciplined with communication among other brands, and aligning with brand guidelines was set as a must for all product manufactures and drugstore overall. Besides, product information to be comprehensive and relevant to customers, just like product search bar which needs to be intelligent and find product in short time. That is how Apothecary is set to operate.

Creativepool is the global creative industry network, connecting agencies, brands and creative talent via a social vertical platform that brings creative works and campaigns to the forefront. Being recognized in only one day and featured by Creativepool empowers us to do more, as it’s obvious sign that we are on the good way.


Apothecary is a health and beauty online drugstore retailer which endeavor finest quality body, hair and skincare products. It sells dietary supplements, beauty and cosmetics products within its retail website. Created as e-commerce case study with spotlight on its innovative and digital contemporary design, Apothecary evolved from pure concept design to fully operative online drogerie focused on offering supreme products for more beautiful life. Apothecary is contributing to popular culture by promoting high quality product design, healthier lifestyle and overall wellbeing of people. It has corporate headquarters in Belgrade, Serbia. For more information about Apothecary please visit www.apothecary.rs.

Foster + Svensson is an award-winning European communications and advertising agency founded in 2013 in Serbia, who put forward well-considered design, digital and innovation. Operating worldwide, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in areas of data research and analytics, design consultancy, digital, operations, strategy and technology. Having bold experience and specialized skills in more than 14 industries, agency provides services to all company sizes. People at Foster + Svensson connect data, creativity and technology to help clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, affordable and reliable to its clients. Work culture and ethics includes business excellence and delivery of outperforming results.

Foster + Svensson is one of the founders of MAI Marina Abramović Institute.